Audits and builds
Fixed scope, fixed fee. You get a written deliverable and the work is yours to keep.
Services
Three services. One person accountable for all of them.
Most engagements start with the measurement audit and grow from there. Some clients only need the tracking fixed. Some hand over the whole ad account. Scope is agreed in writing before any work starts.
01
Paid media management
Google and Meta campaigns, run end to end and optimized on what actually closed.
What's included
- Account structure, campaign builds and ongoing optimization on Google Ads and Meta
- Search, Performance Max, YouTube and Meta prospecting and retargeting
- Budget pacing and bid strategy decisions made on attributed revenue, not platform ROAS
- Creative and copy briefs for your team or editors, with a naming system that makes results trackable
- Weekly reporting in plain language: what was spent, what came back, what changes next week
Who it fits
Accounts spending enough that a 10% improvement in efficiency pays for the management fee several times over. If you're under that, the measurement audit alone is usually the better buy.
02
Tracking, attribution and reporting
The technical layer most agencies get wrong, and the reason their reports disagree with your bank account.
What's included
- Measurement audit: every conversion event checked against the CRM and revenue
- Google Tag Manager builds, web and server-side (Stape), with documented event definitions
- Conversion tracking that holds up under iOS restrictions, consent mode and ad blockers
- Hyros, HubSpot and CRM data plumbing so ad platforms, CRM and revenue all describe the same customer
- Dashboards that reconcile to revenue, built in Looker Studio, Sheets or your BI tool
Who it fits
Anyone spending real money on ads who can't answer "which campaign paid for itself last month" with a number they'd defend. Also agencies that want this built white-label under their own name.
03
Marketing ops and automation
Systems that make marketing repeatable instead of dependent on memory.
What's included
- n8n and Apps Script workflows: lead routing, enrichment, alerts, scheduled reports
- Airtable and CRM workflow design, including HubSpot properties, pipelines and automation
- Creative pipelines: intake, naming, approval and performance tracking for ad creative at volume
- API integrations between the tools you already pay for
- Documentation so the system survives staff changes
Who it fits
Teams where the same report gets rebuilt by hand every Monday, or where leads sit untouched because the handoff between marketing and sales is a Slack message.
How engagements work
Scoped, priced and documented before anything starts.
Ongoing management
Monthly, with a defined reporting cadence and a clear list of what's in and out of scope.
White-label for agencies
Your name on the deliverable, my hands on the build. Priced per project or as a monthly block of hours.
No guarantees of results. Anyone who offers one is either lying or hasn't looked at your data yet.
Free
More free tools
Calculator · 30 secondsMeasurement ROAS calculatorWhat your ROAS could be once the tracking is fixed, from your spend and reported ROAS.Assessment · 2 minutesAd Account Health CheckTwelve yes-or-no questions, a score out of 100, and the three fixes worth doing first.PDF · 27 checksConversion Tracking Gap ChecklistGTM, server-side, consent, Google Ads, Meta and CRM reconciliation. The audit's starting list.Calculator · 1 minuteManual Marketing Hours calculatorWhat the weekly reporting and admin costs a year, and which automation to build first.PDF · 20 pagesCapabilities deckHow the work is done and eight case studies with numbers.
Not sure which one you need?
That's normal. Book the call, bring your ad account, and we'll figure out whether it's a media problem, a tracking problem or a process problem.