About

Run by someone who builds the tracking, not just reads the report.

Convrt Digital is Brian Jones, a Toronto marketer with a decade in paid media, analytics and marketing systems. Incorporated in Ontario in 2023. Consultancy today, growing into an agency on purpose rather than by accident.

What I believe

Most ad accounts have a measurement problem, not a creative problem.Everyone wants to talk hooks, angles and creative testing. Very few want to talk about whether the conversion event fires correctly, whether the platform is claiming credit for sales it didn't drive, or whether the CRM and the ad account agree on what a lead is. Optimizing creative on bad data makes you confidently wrong, faster.

Platform-reported numbers grade their own homework. A scaled account can show a healthy ROAS inside Meta or Google while the P&L says otherwise. I trust the CRM and the bank account, and I build the tracking so those two sources and the ad platforms describe the same customer.

Slow and right beats fast and wrong with someone else's money. I'd rather wait for full-funnel evidence and be called conservative than act on a directional read with real budget on the line.

Background

BComm in Marketing Management from the University of Guelph, then ten years across agency and in-house teams. The parts that matter for your account:

2023 to present
Founder, Convrt Digital
Paid media, tracking and marketing systems for info-product businesses, agencies and nonprofits. Clients include Lead Gen Jay and Substance Cares.
2025 to present
Marketing Integrator, LEADR (Thought-Leader LLC)
In-house at a high-ticket speaker-coaching company. Paid media and attribution across Google and Meta with Hyros and HubSpot, reporting automation in Apps Script and n8n, and the creative tracking systems the media buyers work from.
2023 to 2025
Performance Marketing and Analytics Manager, Community Agency
Ran most of the agency’s client performance campaigns across search, paid social and programmatic. $300K+ per month in spend at 10x+ ROAS.
2023
Head of Marketing, Mawer Capital
Coached 80+ entrepreneurs on scaling Facebook and Google campaigns, then led the copy, media buying and tech team.
2021 to 2023
Digital Strategist, UM Worldwide
Clients included Boston Pizza, Levi’s, Shark Ninja, Nestlé, White Claw and American Express.
2020 to 2021
Paid Advertising Manager, NVISION
PPC and paid social across $150K+ per month in client spend.
2020 to 2021
Head of Marketing, TEDxToronto
Grew Instagram roughly 40%, sold 1,000+ season passes, and led a marketing team of eight across four digital events.
2018 to 2020
Manager, Digital Engagement, The Substance Group
Digital strategy and social for Sony Xperia North America, SPC and Spectrum Works / Substance Cares.
2016 to 2018
Community Manager, tag agencies and BBN
Social strategy and paid social for High Liner Foods, Bausch + Lomb, Ryobi, Mr. Sub and Country Style. Earlier: Mosaic North America (Sabra, NFL Canada, Smirnoff, Castrol).

How I work

Recommendation first, reasoning second. If I think you're about to spend money on the wrong thing, I'll say so before you spend it.

Plain language. You'll never be told "don't worry about the technical stuff". If a term needs explaining, it gets explained in a sentence, then we move on.

Simple over clever. The right tracking setup is the one your team can still understand in a year. I build bicycles, not spaceships, unless the job actually needs a spaceship.

Start with a 15-minute call.

Bring your ad account and your numbers. You leave with a read on where the measurement is wrong and what to fix first. No pitch deck.

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