Free 15-minute audit: we look at your ads, your tracking and your funnel and tell you what to fix first.

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Convrt
Digital
Paid media management

Campaigns optimized on what closed, not on what the platform claims.

Google and Meta, run end to end by one technical partner: account structure, bids and budgets decided on attributed revenue, creative briefs your team can execute, and a weekly report in plain language. The first step is always the same: find out what the bidding systems are actually learning from.

Take the 2-minute health checkBook a 15-minute call
Free, 2 minutes

Ad Account Health Check

Twelve yes-or-no questions about how your Google and Meta accounts are set up. You get a score out of 100, the three fixes worth doing first, and the reasoning behind each. No account access needed.

  1. 01Do the conversion actions in Google Ads and Meta count the same thing your CRM counts as a lead or sale?A form fill in the platform, a qualified lead in the CRM: not the same thing.
  2. 02In Google Ads, is only your real outcome (purchase, booked call, qualified lead) set as a Primary conversion?Goals → Summary. Page views, scrolls and button clicks should be Secondary.
  3. 03Does every Primary conversion carry a value (revenue, or a lead value)?
  4. 04Is Meta receiving your main event server-side (Conversions API) as well as from the pixel, with deduplication close to 100%?Events Manager → your dataset → the event → Connection method.
  5. 05Is Meta Event Match Quality 6 or higher on your main event?Events Manager shows it per event. Below 6 Meta treats as poor.
  6. 06Can you state last month's ROAS from CRM or bank revenue, not from what the ad platforms report?
  7. 07Are branded search terms kept out of your prospecting campaigns (own campaign, or excluded)?
  8. 08Is retargeting in its own campaign with its own budget, and excluded from your prospecting audiences?
  9. 09Do you review search terms and placements and add negatives at least every two weeks?
  10. 10Do campaigns, ad sets and ads follow a naming convention that lets you trace any result back to the creative and audience?
  11. 11Do you get a weekly report with spend and attributed revenue side by side, without anyone assembling it by hand?
  12. 12Is there a written creative testing plan: what is being tested, with what budget, and the rule for calling a winner?
$
Results are emailed to you as well.

What's included

  • Account structure, campaign builds and ongoing optimization on Google Ads and Meta
  • Search, Performance Max, YouTube and Meta prospecting and retargeting
  • Budget pacing and bid strategy decisions made on attributed revenue, not platform ROAS
  • Creative and copy briefs for your team or editors, with a naming system that makes results trackable
  • Weekly reporting in plain language: what was spent, what came back, what changes next week

Who it fits

Accounts spending enough that a 10% improvement in efficiency pays for the management fee several times over.

If you're under that, the measurement audit alone is usually the better buy, and I'll tell you so on the call.

How the engagement works

Monthly, with a defined reporting cadence and a written list of what's in and out of scope. No long-term contract. It starts with a measurement audit so the first month isn't spent optimizing toward the wrong number.

From the capabilities deck

A B2B education business: 5.95x to 9.80x on Google

A US coaching and AI-automation business selling to founders. The work started with measurement: Hyros attribution set up properly so revenue, not platform-reported conversions, became the source of truth, and 149 ancillary conversion actions demoted so Smart Bidding learned only from booked calls and purchases. Then the media: cheap Performance Max and Display volume cut for higher-intent search, brand and retargeting separated, long-tail and competitor-alternative terms replacing generics. Year over year, Feb to Sep 2026 vs 2025: revenue +123% on 36% more spend, sales +165%, cost per lead down 16%.

All eight case studies are in the deck.

5.95x → 9.80x
Google Ads ROAS, Hyros-attributed, year over year
+123%
revenue on 36% more spend
−49%
cost per sale, $34.89 to $17.82
149
conversion actions demoted before a dollar of media changed
$20M+
in ad spend managed
$300K+
per month managed at 10x+ ROAS
80+
companies over 8 years
Free

More free tools

Calculator · 30 secondsMeasurement ROAS calculatorWhat your ROAS could be once the tracking is fixed, from your spend and reported ROAS.PDF · 27 checksConversion Tracking Gap ChecklistGTM, server-side, consent, Google Ads, Meta and CRM reconciliation. The audit's starting list.Calculator · 1 minuteManual Marketing Hours calculatorWhat the weekly reporting and admin costs a year, and which automation to build first.PDF · 20 pagesCapabilities deckHow the work is done and eight case studies with numbers.

Want the account looked at properly?

Book 15 minutes. Bring the account, or just your health-check score, and you leave with the order of operations for fixing it.

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