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Marketing ops and automation

Systems that make marketing repeatable instead of dependent on memory.

The Monday report that someone rebuilds by hand. The lead that sat untouched because the handoff was a Slack message. The creative that went live under six different names. That work is the same every week, which means it can run itself: n8n and Apps Script workflows, CRM automation, reporting that assembles on a schedule, all documented so it survives staff changes.

Start with the calculator. It takes a minute and the result is emailed to you.

Free, 1 minute

Manual Marketing Hours calculator

Estimate the hours a week your team spends on marketing work that could run itself, what that costs a year, and which automation to build first.

hrs/week
The Monday report, the month-end deck, the "can you pull the numbers" requests.
hrs/week
Forwarding form fills, assigning owners, reminding people to call back.
hrs/week
Collecting assets, renaming files, chasing sign-off, loading ads.
hrs/week
CRM to spreadsheet, spreadsheet to email, exports and imports.
hrs/week
UTM building, list cleaning, invoice matching, anything you do every week the same way.
$
Salary plus overhead, divided by hours. $75 is a reasonable default for a marketing manager.
Results are emailed to you as well.

What's included

  • n8n and Apps Script workflows: lead routing, enrichment, alerts, scheduled reports
  • Airtable and CRM workflow design, including HubSpot properties, pipelines and automation
  • Creative pipelines: intake, naming, approval and performance tracking for ad creative at volume
  • API integrations between the tools you already pay for
  • Documentation so the system survives staff changes

Who it fits

Teams where the same report gets rebuilt by hand every Monday, or where leads sit untouched because the handoff between marketing and sales is a Slack message.

How the engagement works

Fixed scope, fixed fee for each build, with a written deliverable and the workflows yours to keep. Ongoing monitoring and changes as a monthly block of hours if you want them.

From the capabilities deck

A Toronto non-profit: a volunteer-run event, sold out with paid media for the first time

A free, all-abilities waterfront dance party marking its 10th anniversary at a new venue with a hard capacity limit. The campaign ran end to end from April to July: Meta ads, 80 organic posts, Instagram DM automation, server-side tracking in Google Tag Manager so registrations were verified rather than pixel-counted, and post-event reporting to the board. The core ticket campaign turned $2,185 into 732 verified registrations. Instagram was the number one self-reported way guests found the event, ahead of word of mouth.

All eight case studies are in the deck.

$2.99
per verified registration on the core ticket campaign
Sold out
10th anniversary at a capacity-limited venue
#1
self-reported source of attendees: Instagram, ahead of word of mouth
+29.7%
Instagram followers in 90 days, 88% of views from non-followers
$20M+
in ad spend managed
$300K+
per month managed at 10x+ ROAS
80+
companies over 8 years

Tell me which report you hate building.

Book 15 minutes. Bring the spreadsheet or the process that eats your Monday, and you leave with what it would take to make it run itself.