Convrt Digital blogNotes on measurement, attribution and paid media.https://www.convrt.digital/Why platform-reported ROAS lies, and the four checks to run before you touch creativehttps://www.convrt.digital/blog/platform-roas-lies/https://www.convrt.digital/blog/platform-roas-lies/Meta and Google grade their own homework. Here's how the in-platform number drifts from revenue, and the four reconciliation checks that show you by how much.Tue, 18 Aug 2026 00:00:00 GMTReporting that assembles itself: n8n, Apps Script and the end of the Monday spreadsheethttps://www.convrt.digital/blog/reporting-that-assembles-itself/https://www.convrt.digital/blog/reporting-that-assembles-itself/The weekly ad report is the most automatable job in marketing and the one most teams still do by hand. A practical architecture, the tool for each layer, and the limits to design around.Tue, 07 Jul 2026 00:00:00 GMTPerformance Max for lead gen: the guardrails that decide whether it prints leads or garbagehttps://www.convrt.digital/blog/performance-max-lead-gen/https://www.convrt.digital/blog/performance-max-lead-gen/PMax can work for lead generation. It can also fill your CRM with junk at a great-looking CPA. The difference is almost entirely what you feed it. The setup rules I use before it gets a dollar.Tue, 14 Apr 2026 00:00:00 GMTHyros, GA4 or the ad platform: which attribution number do you actually run the business on?https://www.convrt.digital/blog/hyros-ga4-platform-attribution/https://www.convrt.digital/blog/hyros-ga4-platform-attribution/Three tools, three different answers for the same month. What each one is measuring, where each one is blind, and a practical rule for which number gets budget authority.Tue, 10 Mar 2026 00:00:00 GMT149 conversion actions, 7 that mattered: cleaning up what Google Ads learns fromhttps://www.convrt.digital/blog/google-ads-conversion-action-cleanup/https://www.convrt.digital/blog/google-ads-conversion-action-cleanup/Smart bidding optimizes toward every primary conversion action you leave on. A walkthrough of a cleanup on a coaching account, and the rules to keep it clean.Tue, 20 Jan 2026 00:00:00 GMTTeach the algorithm what a real lead looks like: offline conversion imports, end to endhttps://www.convrt.digital/blog/offline-conversion-imports/https://www.convrt.digital/blog/offline-conversion-imports/Google and Meta optimize toward the event you give them. If that's a form fill, you get form fills. How to send CRM stages like 'qualified' back to both platforms, and the gotchas that break it.Tue, 16 Dec 2025 00:00:00 GMTYour Meta purchases are probably counted twice. Here is the 10-minute check.https://www.convrt.digital/blog/meta-capi-double-counting/https://www.convrt.digital/blog/meta-capi-double-counting/Pixel plus Conversions API without a shared event_id means one sale becomes two in Ads Manager. How dedup works, how to see it in Events Manager, and what to fix.Tue, 25 Nov 2025 00:00:00 GMTServer-side tagging is not about beating ad blockers. It is about owning your data.https://www.convrt.digital/blog/server-side-tagging-owns-the-data/https://www.convrt.digital/blog/server-side-tagging-owns-the-data/Most server-side tagging pitches lead with 'recover lost conversions'. The real reason to do it is control: one first-party pipe you decide what goes through.Tue, 14 Oct 2025 00:00:00 GMTQuebec's Law 25 and your tracking stack: what changes if you sell to anyone in Quebechttps://www.convrt.digital/blog/quebec-law-25-tracking-stack/https://www.convrt.digital/blog/quebec-law-25-tracking-stack/Two years in, most Canadian marketing sites still treat Law 25 as a legal memo. It's a tracking spec. What it requires of your cookies, pixels and banner, and how to comply without gutting your data.Tue, 02 Sep 2025 00:00:00 GMTHubSpot says 12 leads from paid social. Ads Manager says 41. Neither is lying.https://www.convrt.digital/blog/hubspot-original-source-vs-ads-manager/https://www.convrt.digital/blog/hubspot-original-source-vs-ads-manager/HubSpot's Original Source and Meta's reported leads follow different rules. What each one measures, why they diverge, and how to pass UTMs into HubSpot so the CRM number is one you can defend.Tue, 08 Jul 2025 00:00:00 GMTEnhanced conversions in Google Ads: what it actually does, and the GTM setup that takes an hourhttps://www.convrt.digital/blog/google-enhanced-conversions-gtm/https://www.convrt.digital/blog/google-enhanced-conversions-gtm/Enhanced conversions sends a hashed email alongside your conversion so Google can match it to a signed-in user when cookies can't. What it fixes, what it doesn't, and the Tag Manager walkthrough.Tue, 20 May 2025 00:00:00 GMTA creative testing framework for Meta that tells you something, not just a winnerhttps://www.convrt.digital/blog/meta-creative-testing-framework/https://www.convrt.digital/blog/meta-creative-testing-framework/Most creative tests declare a winner after four days and 30 conversions. Here's how I structure hook, angle and format tests so the result is a lesson you can reuse, not a coin flip you got lucky on.Tue, 08 Apr 2025 00:00:00 GMTYour Meta ad sets never leave learning, and it's a math problem, not a creative problemhttps://www.convrt.digital/blog/meta-learning-phase-budget-pacing/https://www.convrt.digital/blog/meta-learning-phase-budget-pacing/Meta wants roughly 50 optimization events per ad set per week. Most accounts are structured so that's impossible. How to work the math backwards into a structure that can actually exit learning.Tue, 25 Feb 2025 00:00:00 GMTUTM discipline: the naming convention that stops your attribution from leakinghttps://www.convrt.digital/blog/utm-naming-discipline/https://www.convrt.digital/blog/utm-naming-discipline/Most attribution gaps I find aren't tool problems. They're a dozen people inventing their own utm_source. One convention, one template, and three rules that keep it clean.Tue, 21 Jan 2025 00:00:00 GMT